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FOCUS ON YOUR TARGET CUSTOMERS
ACCOUNT BASED MARKETING
Complex products or services are supported by focused account-based marketing. ABM is about the quality of the relationship with your potential customer. Every interaction and experience you share with these key accounts has greater value at ABM.
Identification of High-Value Accounts
A precise determination of your desired customer can be made on the basis of profiles of existing key accounts. Alternatively, there are various methods of narrowing down your potential target customers even more precisely.
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Identify
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C.
Communicate
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B.
C.
Account Based Communication
The content provided must be specific and personalized for each identified account. Although this is associated with greater effort, it increases the subsequent completion rate many times over.
Involve Contacts in Dialogue
Every single usable contact plays one Role in your sales process. It is therefore crucial to focus on the entire buying center within your desired customer. With ABM you don't concentrate on one contact alone.
Communicate
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B.
C.
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